Guiding brands through the shifting sand
Insights

Guiding brands through the shifting sands

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The need for research and insights

In an ever-evolving global landscape, brands face challenges that demand forward-thinking solutions. Nadzirah Samsudin, RICE’s Research and Insights Lead, collaborates with communications strategists at the consultancy to help brands navigate market complexities. Together, they decode shifting trends and consumer behaviours, shaping how brands communicate and connect with their audiences.

Guiding brands through the shifting sand

Q: Can you describe some challenges brands face in today’s global landscape?

Today’s brands must contend with massive changes driven by the pandemic’s long-term impact, rapidly evolving consumer preferences, and workforce and workplace dynamics transformation across Asia. These elements shape the business environment and challenge brands to rethink their strategies to keep pace with new consumer expectations and technological advancements.

Q: Why are research and insights crucial for brands during these uncertain times?

Strategic insights provide the lens through which brands can view potential scenarios and understand underlying consumer sentiments and market dynamics. This intelligence is critical for adapting to current conditions, forecasting upcoming trends, and preparing future-proof strategies that align with those insights.

Q: How does RICE support brands in adapting to this dynamic environment?

At RICE, we pride ourselves on being trusted partners who craft insights-driven communications strategies for our clients. By identifying key trends and opportunities, we help brands navigate the marketplace with agility to seize opportunities to innovate and lead in their sectors.

Q: Could you explain how your research and insights have helped clients?

One notable example is our work with a tech client aiming to secure their relevance in the digital advertising space amid heightened competition and regulatory scrutiny. By mapping the stakeholder ecosystem and identifying key leverage points, we provided them with a clear path to enhance their market position and refine their engagement strategies, resulting in a stronger competitive edge and improved market influence.


Next, we’ll explore how research and insights can influence brand growth—stay tuned! Connect with us if you are interested in exploring a collaboration.

Nadzirah Samsudin 10.5.2024
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