Account Director, RICE Greater China
Phoebe brings over 10 years of experience in strategic communications, public relations, corporate reputation and stakeholder engagement. Born and raised in Hong Kong, she worked in both In-house communications and agency roles in Hong Kong and New Zealand, spanning across FMCG, lifestyle, corporate, finance and public policies sectors.
Prior to RICE, Phoebe worked with Instinctif Partners, Greater China, leading new business developments, directing communication strategies, and engaging in team building and training. During her four years with Instinctif Partners, she developed and managed a diversified client portfolio in Hong Kong and greater China, with Swarovski Gemstones, Foreo, Hong Kong Arts Development Council, New World Construction, Hilti and Jupiter Asset Management as some of her clients.
Phoebe holds a BA in Visual Arts, and Post-Graduate Diploma in Communications from the Auckland University of Technology. With a passion for the arts, she can be found going to art exhibitions, music shows, and cultural events outside of work. Phoebe is also a member of the Wine and Spirits Education Trust where she earned her Level 2 Award in Wine and Spirits. She is fluent in Cantonese, Mandarin and English.