Mayda joined RICE with over 13 years of communications experience, consulting clients from all walks – local SMEs to MNCs across wide-ranging industries, from tech, consumer, to travel, education and corporate.
Prior to RICE, Mayda was General Manager of The Hoffman Agency Singapore office, where she was for nine years. There, she consulted for a host of clients, including Google, PayPal, Hitachi Data Systems, Cheaptickets, Dimension Data, Cisco, Center for Creative Leadership etc., handling multi-market campaigns, issues management, media training, content development and the works.
As Account Director, Mayda is responsible for building a sustainable business strategy for her practice, ensuring proﬁtability while identifying business opportunities that are enjoyable and resume-worthy. She is responsible for developing a team that is collaborative, rewarded and performing at its best.
Over the years as a communications practitioner, she has witnessed the disruption in the media industry and how it has evolved to what it is today. Although some may view the changes negatively, Mayda sees any change as a positive call to action – a call to be more open, adaptable, understanding and nimble.