Director, Creative and Integrated Services
Leading the development of our creative and integrated services offering across the region, Janine brings over 12 years of experience, developing multi-market campaigns for world leading brands in the UK, SEA and AU. Originally from the U.K., she’s worked across many industries, including lifestyle, hospitality, consumer tech, food and drink, FMCG, retail, interiors and beauty.
A collaborative brand storyteller, Janine’s strength lies in developing cross-channel communication strategies that deliver to the brief. Whether it’s a big creative idea for an integrated brand campaign or shaping the best news angle to announce a new product or service, she has a proven track record for helping brands engage with their audiences.
With a passion for promoting positive change, Janine completed a postgraduate diploma in positive psychology coaching in 2017, which allows her to apply the science behind well-being to get the best out of people.