Meet the team
We’re a mix of cultures, experience, backgrounds and haircuts. But we all work hard and have fun doing it!
 
leadership
 
Sonya Madeira
Founder and Managing Partner
Sonya Madeira started her public relations career in India in 1995 and moved to Singapore in 2002. She has worked with clients to meet their business goals through communications across industries and geographies. She set up Rice Communications in January 2009 to add value to her clients with her experience working at some of the largest consultancies in the world as well as with boutique firms.
James Brasher
Partner
James has over 15 years communications, media and journalism experience in Asia Pacific. At Rice, James’ focus is on providing strategic counsel to the agency’s key clients and overseeing business development. During his career, James has provided counsel to over 70 organisations across a broad range of industries.
our team
 
Donna Garcia
Associate Director / Head of Myanmar office
Donna has 10 years of experience in Corporate communications, Government Relations and Public Affairs in Asia Pacific. Donna divides her time between Singapore and Myanmar, leading several of the agency's regional accounts while heading the office in Yangon.
Donna Garcia
Associate Director / Head of Myanmar office
 
Mansi Maheshwari
Account Director
Mansi Maheshwari has close to nine years of experience in the development of strategic public relations and integrated marketing programmes for brands, organisations and personalities across various industries in Singapore and the Asia Pacific region. Over the years, Mansi has developed an interest and aptitude for integrated marketing communications strategies and has supported brands like Heineken, UPS, the Singapore Tourism Board and Sofitel So Singapore.
Mansi Maheshwari
Account Director
 
Nicholas Leong
Account Director
Nicholas has more than 10 years experience in the communications industry across Malaysia and Singapore. He has worked on clients in various industries including technology, corporate finance, FMCG and healthcare. He also has experience in digital and crisis communications.
Nicholas Leong
Account Director
 
Neil Mirano
Senior Account Manager
Neil has over 5 years of public relation experience being based in Singapore and Manila. He has extensive experience running technology campaign having managed the local and regional campaigns of many enterprise IT companies. He also has experience across other industries such as finance, healthcare, aviation, and healthcare.
Neil Mirano
Senior Account Manager
 
Ko Ko Gyi
Account Manager, Myanmar
Ko Ko Gyi has over 6 years of experience working as journalist in different media organizations in Myanmar. He focused on covering a range of business and economic stories such as banking, financing, trading, telecom and so on. He studied Asia Journalism Fellowship at Nanyang Technological University with full scholarship in 2014. He started working as an account manager at Rice Communications on December, 2014. He is actively supporting and contributing to the team through rich media background experiences and knowledge with business community.
Ko Ko Gyi
Account Manager, Myanmar
 
Joel Lah
Account Manager
Joel manages a number of clients across the technology, corporate and consumer industries. His expertise covers media relations and strategy, regional coordination and event management. Aside from being responsible for campaign execution, Joel is also the company's Chief Health Officer responsible for keeping his colleagues fit. He's also a professional photo bomber.
Joel Lah
Account Manager
 
Khadijah Bte Abdul Malik
Media Analysis Manager
Khadijah graduated from Management Development Institute of Singapore (MDIS) with a diploma in Mass Communications. She joined Rice Communications to establish a career in Public Relations. Khadijah supports across teams overseeing the agencies media analysis services.
Khadijah Bte Abdul Malik
Media Analysis Manager
 
Agung Santoso Ongko
Account Manager
With experience that spans brand consulting, PR, and editorial development, Agung approaches communications from a broader strategic perspective. Apart from crafting compelling messages for brands, Agung has engaged actively with international media, supported activation initiatives, and conducted extensive content research on the public sector and across industries. His diverse interests have taken him to work at the premier trade forum Asia-Pacific Economic Cooperation, as well as for clients that include Chevron, Olam International, Louis Vuitton, MediaCorp and Les Amis Group.
Agung Santoso Ongko
Account Manager
 
Nay Lin
Account Executive, Myanmar
Nay Lin is an account executive at Rice Myanmar. A Yangon native, he drives media relations programmes for a range of the agency's technology, hospitality and manufacturing clients.
Nay Lin
Account Executive, Myanmar
 
Cherie Loh
Senior Account Executive
Joining Rice in July 2015, Cherie is a graduate from Singapore Management University with a Bachelor’s Degree in Business, majoring in Corporate Communications. With an appetite for real-life experiences, she embarked on internship opportunities with Weber Shandwick and Ketchum ICON during her time as an undergraduate. There, she worked mostly with consumer and corporate lifestyle clients. Work aside, Cherie is a huge outdoor enthusiast and enjoys running.
Cherie Loh
Senior Account Executive
 
Jael Tan
Senior Account Executive
Jael joined the Rice team in August 2015, after accruing close to 3 years of experience in public relations and event management in the lifestyle and F&B sector. Outside of work, she prides herself in her insatiable appetite for fitness and music
Jael Tan
Senior Account Executive
 
Justinian Liew
Account Executive
Justinian has 3 years of experience in the communications industry. He has experience working across both B2B and consumer PR, and serviced clients across marketing & media, tech, property, gaming, entertainment and lifestyle verticals. Justinian graduated with from the Management Development Institute of Singapore with a Bachelor of the Arts degree, majoring in Mass Communications. In his spare time, Justinian hunts down food finds and practices his culinary skills.
Justinian Liew
Account Executive
 
Janine Jacobs
Account Director
Janine joins Rice Communications with over 10 years of experience in public relations, offering experience developing and executing multi-market campaigns for global consumer brands within the United Kingdom and Australia. A passionate and collaborative brand story-teller, Janine has extensive industry experience across lifestyle, food and drink, FMCG, retail, interiors and beauty.
Janine Jacobs
Account Director
 
Benjamin Roberts
Finance Manager
Benjamin has close to 8 years of accounting experience in Singapore and has various industry experiences in FMCG, Banking and the Marketing agencies sector. He is a member of the Institute of Singapore Chartered Accountants as well as the Association of Chartered Certified Accountants. Benjamin enjoys travelling and is an avid English football fan.
Benjamin Roberts
Finance Manager
 
Mei Kimura
Graphic Designer/ Artist
Mei grew up in Japan, then moved to Singapore in 2010 to major in Design Communications at LASALLE College of the Arts. She has been a graphic designer for two years and her main interest in design are typography and illustration. In her spare time, she watches cat videos on YouTube.
Mei Kimura
Graphic Designer/ Artist
 
Eugenia Siah
Account Executive
A fresh graduate from Nanyang Technological University, Eugenia holds a Bachelor’s Degree in Communication Studies, specialising in Public Relations. Previously, she was an intern at Edelman Public Relations, working closely with the consumer and corporate teams. An avid traveler, she enjoys exploring and discovering the world, and immersing herself in new cultures – particularly through food.
Eugenia Siah
Account Executive
 
Alex Goh
Account Executive
Alex joined Rice Communications in May 2016, after graduating from the Wee Kim Wee School of Communication and Information at Nanyang Technological University. At Rice, Alex’s main focus areas include media relations, day-to-day management of client deliverables and reporting. Outside of work, Alex is an avid watersports fan and enjoys activities such as sailing, scuba diving and kayaking.
Alex Goh
Account Executive
 
Sheena Chauhan
Senior Account Manager
Sheena moved from the UK to Singapore in 2014, and brings with her over 8 years of experience in public relations, spanning across a diverse range of industries, including financial tech innovation, insurance, cyber security, F&B, fashion and lifestyle. At Rice Communications, Sheena manages a number of clients across the technology, corporate and consumer space, providing strategic counsel, campaign planning and implementation across Asia Pacific.
Sheena Chauhan
Senior Account Manager
 
Sarah Chua
Senior Account Executive
Sarah joined the Rice team in August 2016, after almost four years of communications work in the public sector, dealing with homeland security and healthcare issues, specialising in media relations and crisis communications. She graduated from the National University of Singapore, with a Bachelor in Social Sciences majoring in Communications and New Media. In her spare time, she enjoys water sports and rock-climbing, despite her fear of heights.
Sarah Chua
Senior Account Executive
 
Chia Ver Lin
Senior Account Executive
Ver Lin joins Rice Communications with experience in strategic planning and execution, content creation and media relations for enterprise technology, F&B and agricultural clients. Always open to immersing herself in new challenges, Ver Lin can also be seen working on her German language or yoga postures.
Chia Ver Lin
Senior Account Executive
 
Maybel Heng
Senior HR Manager
Maybel joined Rice Communications as our very first dedicated HR Manager. She comes with more than 15 years of HR experience. Her last stint was with Publicis Communications Singapore looking after the HR matters of the following agencies- Leo Burnett, Saatchi & Saatchi and Prodigious. Maybel loves travelling and has been fortunate to reside in France for 4 years. Her spare time is usually spent with her three children doing fun things & sports.
Maybel Heng
Senior HR Manager