Digital media
Rice is among the most experienced agencies in Asia Pacific representing digital and media organisations
 
case studies
Profiling a leading platform for the mobile marketing ecosystem
Rice has worked with the Mobile Marketing Association (MMA) in Asia Pacific since 2009. Part of the agency's remit has covered the Mobile Marketing Association Forum (MMAF) in Asia Pacific each year. In 2014, Rice drove the media strategy and execution for the event in Singapore

Approach:
  • Use the Forum to position the MMA and its members as industry leaders with a strong track record and broad expertise in the field of mobile marketing 
  • Educate media, analysts and other influencers on the critical issues and emerging trends facing the mobile marketing industry
Results:
  • The PR efforts around the event resulted in a total of 107 pieces of coverage in regional and in-country media  
  • 33 media interviews were conducted around the Forum


Building a brand in Asia’s mobile space
Rice was responsible for introducing InMobi into Singapore & Asia Pacific and quickly building the company’s credentials in the mobile technology space

Approach:
  • Design and execute an aggressive outreach and launch programme that tapped Rice's extensive network of media, analysts and industry influencers to quickly grow awareness of the brand and its leadership position
Results:
  • In a four month period, Rice secured 248 tradional and online pieces of coverage and secured 13 interviews for InMobi across key mainline, trade and broadcast media in Asia Pacific