Rice has experience working with consumer brands and products on building their profile in Singapore and coordinating awareness campaigns across Asia Pacific
case studies
Building a brand from scratch in Singapore
Rice was responsible for the establishment and management of Smoothie King's Facebook community in Singapore.

  • Focus attention on building a community of fans
  • Conceptualised, developed and executed a contest resulting in a total of 419 entries
  • Engage Singapore food and lifestyle bloggers to raise awareness of store and brand proposition
  • Garnered 1,241 fans in two months (supported by FB advertising)
  • Hosted Blogger launch event and one-on-one tastings for key bloggers
  • Positive blog posts that communicate the healthy positioning of the Smoothie King brand and product 

Launching a retail outlet
Rice was tasked with launching M&M’s flagship concept store in Asia Pacific at Changi Airport

  • Focus attention on high-impact coverage in most influential traditional media
  • Provide bloggers and online news sites with multimedia to build stories
  • Highlight the unique approach taken with in-store features and products
  • Develop trade angle for regional retail media
  • 14 pieces of coverage in local dailies, lifestyle, online news and trade media
  • Coverage in Straits Times Life! – leading local lifestyle and food publication
  • Blogger and social media posts