August 05, 2016
Charissa Beh

Baby Rice Grains

Hello there, and welcome to an intern’s journey of the Rice field.
The Summer 2016 Interns: Charissa (me), Sherlyn, Joey and Ken   

Tucked away in a quaint street of Tanjong Pagar is the Rice family – a diverse group of people from all walks of life. Here, you’ll find the quirkiest, funniest, and most caring individuals hard at work.  

As a second year business undergraduate at Singapore Management University (SMU), I decided to spend my summer there to learn PR.  

If you’re reading this post, you might already know a little about PR. Bear in mind though that not many do and the usual questions that come our way sound a little like – What is PR? How can you learn PR? Don’t you just talk to people?  

I mean seriously... What do you do?  

Hohoho now as a 11 week old PR ‘specialist’, I have been equipped with all the important skills to write bylines, organise events, pitch interviews, and monitor the news. But apart from all that, the true essence of PR dwells deeper into managing clients and working alongside the media.

(Personally, I’d like to think we do all of that ..)    

Rice Communications is a fast-growing agency but it is also a place of self-growth. As the saying goes, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” Beyond technical skills, I’ve picked up a couple of life tips along the way:  

Taking charge of your learning

 Rice is an agency and it holds many accounts. If you are interested in a particular project/client – SPEAK UP. Let them know you are keen to be a part of it and Rice will give you that opportunity to contribute. Be willing to do the smallest things and most importantly, have an attitude to learn. Nothing’s ever easy at first but the right attitude and taking autonomy of your own learning will bring you a long way.  

Multi-tasking isn’t just a girl thing, it is a must thing

Each employee holds a number of accounts and the daily tasks changes each day. PR jobs are neither monotonous nor repetitive and I’ve definitely had one of those days that I’d be scrambling to complete the deliverables for client A, rush to finish another report for client B, before finally settling down to join client C’s call. Time management and of course organising your daily to-dos are key skills you need to be efficient and leave work on time (yes Rice employees do have a work life balance!). 

Speaking of which, we do have a fantastic working culture. See?

Rice Photoshoot Day

Rice Party

The Rice culture is indeed one-of-a-kind. During my short stint here, I became a ninja turtle at the Rice Superhero Costume Party, wore a casual outfit at an official Rice photoshoot because we were ‘celebrating individuality’ and joined impromptu office parties almost every other week. If that isn’t exciting enough, every Friday morning, the entire office has breakfast together to catch up and bond. These little things are the building blocks of a team that cares for one another beyond a working relationship and a family that I will sorely miss.  

 As I come to the end of my internship, I would say I’m a baby rice grain that has been nurtured well and good. Thank you for the experience Rice and I’ll see you soon again (: