22 January 2015:
Rice Communications, a boutique communications
agency headquartered in Singapore, today announced the opening of Rice
Communications Myanmar. With a team of seasoned professionals based in Yangon,
Rice Communications Myanmar is poised to deliver creative and compelling
communications support to multinational clients and local companies, with
anchor clients including Hughes and Bosch.
“Myanmar is the most
exciting emerging market in Asia, and phenomenal growth is on the cards this
year as the country leapfrogs into the digital age,” says Sonya Madeira, Rice
Communications Founder and Managing Partner. “With the combined strength of our
teams in Singapore and Myanmar, we offer brands entering Myanmar international
levels of account servicing with market-relevant insights.”
is on course to grow 7.8 percent this year, with foreign direct investment
expected to reach more than US$5billion in 2014-2015, according to the Myanmar
Investment Commission. Almost a third (31%) of the total investments received
as of end August 2014 was in the telecommunications sector, followed by oil
& gas (23.8%), real estate (18.4%) and travel & hospitality (13.3%).
The banking and
finance sector is also closely watched by the international business community.
“Before the end
of 2014, Myanmar granted licenses to nine foreign banks and plans are underway
to launch the country’s first-ever stock exchange in Yangon in October. We
couldn’t have chosen a better location for our first overseas expansion. All
eyes are on Myanmar and we’re raring to support companies that are as bullish
as we are about the market,” Madeira adds.
The team in
Myanmar is led by Associate Director Donna Garcia, who has over
10 years’ experience in Corporate Communications, Government Relations, and
Public Affairs across Asia Pacific. Dividing her time between Singapore and
Yangon, she will continue to lead several of the agency’s key regional accounts
Communications has extensive experience across Asia Pacific in sectors such as automotive,
consumer, healthcare, travel & hospitality, mining & energy and
technology. It is well-placed to provide organizations of all sizes with
strategic counsel, insight and execution services in Myanmar.
building its presence and network in the market, Rice recently hosted two
events in Yangon: a dialogue with bloggers and technology journalists on digital
PR, and a training session for PR and marketing executives in the hospitality
currently has 22 people across Singapore and Myanmar. The team is a good
representation of the melting pot that is Asia, coming from a wide variety of cultural,
educational and professional backgrounds. Key retainer clients of Rice
Communications include Bosch, ESET, FICO, Inmarsat, Kimberly-Clark, Millennial
Media, Mobile Marketing Association, National Instruments, and Palo Alto
About Rice Communications Rice Communications was established in January
2009 to provide strategic, insightful and customised professional
communications services. Rice caters to companies seeking to strengthen their
profile across the Asia Pacific region through its offices in Singapore and Myanmar.
With a zealous team of consultants, Rice is committed to raise the bar of the
Asian PR and communications practice through value-oriented partnerships with
clients, industry associates, suppliers, stakeholders and influencers, and the
media. Rice Communications Singapore and Rice Communications Myanmar are both
wholly-owned subsidiaries of Sirocco Holdings Pte. Ltd.
media and business enquiries, please contact: Donna Garcia, Associate Director Rice Communications firstname.lastname@example.org +65 9734 8808 (Singapore) +95 925 446 9709 (Myanmar)