NEWS » PRESS RELEASES
November 10, 2017
Cherie Loh
POKKT recognised for delivering Best Brand Experience in Mobile Rich Media


In-game advertising campaign wins Bronze award at the MMA SMARTIES Indonesia 2017 for enabling target audiences on mobile gaming apps to vote for the Coolest Ice Cream of 2017


(L-R) (Aulia Rollianty - Sr. Sales Manager, POKKT; Shafika Haduri - Sr. Sales Manager, POKKT; Tessa Tamin, Country Media Manager, Unilever; Kaye Quema - Vice President, APAC, POKKT; Wahyu Pradipta - Digital Lead Walls Heart Brand and Cornetto; RK Narayanan - Non-Personal Care Lead, Mindshare; Yulanika Jessica - Sales Manager POKKT; Andrew Togatorop - Indonesia Country Manager, POKKT)

JAKARTA, 10 November 2017
POKKT, the leading platform for in-app advertising solutions, has been recognised for its work on the Wall’s Heartbrand Pemilan campaign. The win – awarded to POKKT for the Best Brand Experience in Mobile Rich Media – was announced at The Smarties Indonesia 2017 in Jakarta earlier last month.
 

Partnering with Unilever and Mindshare Indonesia, POKKT’s platform helped Wall’s to stage an election of the ‘Coolest Ice Cream of 2017’, that leveraged the relevancy of the trending topic at the time in Indonesia – the Governor Election. By allowing users who were served the ad while playing mobile games, to actually vote for their favourite ice cream, and then share their vote on social media, POKKT harnessed the millennial target audience’s propensity to be most vocal on digital platforms. This campaign enabled Wall’s to achieve an unparalleled level of brand awareness and engagement, with engagement rate hitting almost 60%, a key factor in securing the win.  

By bringing precision targeting to its ad serving product, with a mobile-first approach to audience profiling, POKKT’s platform gives advertisers and brands the opportunity to get in front of the right audience segments at the right time, with fun and engaging content that preserves the user experience, but which also achieves campaign objectives.  

Commenting on the win, Rohit Sharma, CEO & Founder, POKKT, said, “We were thrilled to partner with Unilever, a brand that is not only committed to the creation and execution of innovative campaigns, but has also embraced the value of gaming as an ad platform. Finally, POKKT has proven that in games, Brands can achieve better results and deliver on strategic campaign KPIs.”
 

As mobile gaming audiences continue to rise, with 42% of the Indonesian smartphone population playing games on mobile, it is clear that advertising on mobile gaming apps is a trend not to be missed. At the same time, the country is witnessing a booming mobile gaming market, already boasting the highest number of mobile game downloads in the world.
 

“Mobile gaming, as the key channel for Wall’s target audience, has proven that it was able to deliver a high engagement rate for our campaign and help our brand achieve its KPI. This is our first partnership with POKKT and the results were amazing. They have an enviable track record of delivering award-winning solutions, and we are really excited to continue working with them in the future,” said Andrie Kurniarahman, Senior Brand Manager, Wall’s PT Unilever Indonesia Tbk.


POKKT is looking to build on its robust in-app advertising business, which has registered concomitant growth in line with the rise of the casual gaming space in India and Southeast Asia. The company is already amongst the leading in-app video advertising platforms in India and Southeast Asia. With a strong focus on gaming apps, the platform currently works with over 3,000 game publishers in the region as their preferred monetisation partner, and is also associated with over 100 brand advertisers including Unilever, GSK, Pepsi, Coca-Cola, and P&G.  

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About POKKT

POKKT is the leading smart phone advertising platform in India & South East Asia. With offices in seven countries (India, Indonesia, Thailand, Philippines, Vietnam, Singapore and U.S) and looks to expand its reach in Japan and China. POKKT is today the biggest ad platform for app publishers and developers to monetise through brand ads and for brand advertisers to advertise on gaming Apps. POKKT is integrated with leading games and app developers that get traffic from India & SEA (be it global or local apps).  

In addition, POKKT has exclusive partnerships with world’s biggest gaming company Electronic Arts (games like Need for Speed, FIFA, Real Racing, Plants v/s Zombies etc.) for the region.  

POKKT is working with over 100 leading brands in the region including Unilever, P&G, Sony, Yamaha, GSK, Nestle, Motorola, Viacom, Pepsi, Oppo, Samsung, Motorola, Amazon, Coke, Samsung, Flipkart, Snapdeal, Nissan, Budweiser etc. POKKT is also a very strong player in the programmatic space and is a part of PMPs of leading agency trading desks in the region. The company has also integrated with leading exchanges and DSPs on the region.  

POKKT has built a proprietary technology platform with a robust backend, easy-to- integrate SDKS, data and analytics tools, and a lot of proprietary tools for advertisers and publishers.   POKKT is a Singapore incorporated Company with a team of 77 people in seven countries. POKKT has raised funds from leading global investors such as JAFCO Asia, SingTel Innov8 and Jungle Ventures.  

Media Contact
Mansi Maheshwari / Cherie Loh / Stephanie Ang
Rice Communications for POKKT in South East Asia
Email: pokkt@ricecomms.com
Mobile: +65 9337 0705 / +65 9338 0198 / +65 9296 7396