India, October 10, 2017 – Outbrain, the world’s leading premium
discovery platform, today announced the expansion of its publisher network in
India. Joining its impressive list of premium publications in India and around
the globe are Network18 - with Firstpost, News18 (English) and News18
(Hindi) - and India TV News -
with India TV News, Khabar India TV and India TV Paisa.
Outbrain constantly seeks to bolster its supply of
premium inventory, and this latest series of partnerships has added new
momentum, heralding new opportunities for publishers and brands across India.
This development takes place against a backdrop of steadily rising demand for
reaching highly qualified audiences and, on the back of recent initiatives such
as Outbrain’s expansion of programmatic access on the AppNexus marketplace.
As a strategic market, India has anchored Outbrain’s
regional presence and continues to hold tremendous potential. The
performance-driven Discovery platform already counts India.com Group (Zeenews; Bollywoodlife; india.com; dnaindia), The Hindu Group
(The Hindu; The Hindu Businessline), and the Indian Express Group (Financial
Express; Jansatta; Loksatta) in its network of premium publications. This
distribution helps marketers in India build an audience and reach new customers
using advanced targeting options via the Outbrain network.
"At India TV News, Khabar India TV and India TV
Paisa, we strive to bring something truly valuable to our readers in terms of
content experience. We are happy to announce our partnership with Outbrain, and
we believe it will help our growing base of digital readers get high quality
recommendations to enhance their online engagement and experience," said
Vikas Handu, Vice President - Digital, India TV Group.
creation in the publisher ecosystem lies in helping our partners drive the
bottom line, and that has always been our priority. Having said that, what
Outbrain offers goes beyond mere revenue generation. We’re also in the business
of performance targeting and enhancing user engagement by serving relevant
content for our publishers’ audiences," commented Sandeep Balani, Head of
India at Outbrain. “We're delighted to announce our partnerships with Network18
and India TV News, empowering them to achieve superior monetization and deliver
heightened engagement for their audiences."
to demonstrate significant momentum with publishing partners both locally and
globally. The company currently serves 250 billion personalised content
recommendations every month and reaches in the region of a billion unique
visitors from across the globe.
Outbrain is the world’s leading premium Discovery
platform. We connect marketers to their target audiences and we help publishers
personalize and monetize their digital properties. Our recommendation engine
uses proprietary interest and behavioral data to capture people’s attention at
every stage of the customer journey.
Every month, more than 250 billion Outbrain
recommendations appear as native placements on premium publishers like NN,
ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York
Post, Sky News, TF1, Condé Nast, Bild, Orange and L'Equipe. These targeted
placements use proprietary data to help marketers drive results, whether they
are looking to generate awareness, engagement or conversions.
Founded in 2006, the company is based in New York with
a presence in the U.K., Germany, France, Spain, Italy, Israel, India,
Singapore, Japan, Australia, Brazil, and Slovenia.
Follow @Outbrain on Twitter: https://twitter.com/Outbrain
Maheshwari / Cherie Loh
Communications for Outbrain in South East Asia & India
+65 9337 0705 / +65 9338 0198