platform Outbrain recently sealed deals with Australia’s top magazine
publishers - Bauer Media & Pacific Magazines
August 7, 2017 – Outbrain, the
world’s leading premium discovery platform, today announces partnerships with
Bauer Media and Pacific Magazines, Australia’s two leading magazine
publishers. Together with an existing partnership with News Life Media
(part of News Corp), this gives Outbrain a dominant market position across the
Women and Lifestyle categories.
As a result of these partnerships, Outbrain’s Discovery technology is
now implemented across most of Australia’s most popular premium Women’s and
Lifestyle brands including Cosmopolitan, Elle, Harper’s Bazaar, Marie Claire,
Men’s Health, Women’s Health, Women’s Weekly and Woman’s Day, and Gourmet
Traveller. This comes in addition to Outbrain’s existing network of magazine
titles from News Life Media, including Vogue, Taste, GQ Australia and Buro247.
Australia continues to be one of the company’s most critical markets,
with today’s announcement building upon Outbrain’s long-lasting relationship
with the country’s leading publishers, such as NewsCorp, The Guardian and MSN.
Christian Fricke, Managing
Director for Bauer Xcel Media ANZ said: “We looked at various options and chose to work with Outbrain
because of their focus on audience experience and ability to deliver the best
personalisation technology in the market. Moreover, the Outbrain platform comes
with tools and capability to maximise both engagement and revenues, as well as
providing valuable data and insights.”
"Outbrain gives publishers the flexibility and control needed to
surface quality content, create a premium user experience and maintain precious
reader trust. As the digital media industry
has become increasingly complicated, user-first principles remain clear and
simple to our team at Outbrain," said Sigrid Kirk, VP of Engage at Outbrain. We're pleased to partner
with Bauer Media, Pacific Magazines, and News Life Media and to deliver
technology that has the potential to not only advance their market position,
but support them to deliver superior monetisation and engagement for their
“Outbrain’s ability to provide tools and technologies
that focus on audience engagement and deliver powerful insights and analytics
has been a key driver in our decision to work with them,” commented Prue Cox, Commercial Director, Pacific.
‘Investing in technology and innovation is central to our digital strategy and
remains a key priority. We are confident that Outbrain will drive increased
user engagement, power a deeper understanding of our properties and core
digital users, while at the same time maximising opportunities for monetisation
of our audience through a native experience.”
Outbrain continues to demonstrate significant momentum
with publishing partners both locally and globally. The company currently
serves 250 billion personalised content recommendations every month and reaches
in the region of a billion unique visitors from across the globe.
Outbrain (www.outbrain.com) is the world’s leading premium discovery
platform, bringing personalized, relevant online, mobile and video content to
audiences while helping publishers understand their audiences through data.
Outbrain serves more than 250 billion personalized content recommendations,
reaching in the region of a billion users every month across the globe.
Outbrain's expansion to some of the web's largest
global properties is a reflection of its rapid growth and its successful
innovations in supporting a new era of digital publishing. Top-tier premium
publishers that currently leverage the Outbrain platform include: CNN, ESPN,
Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post,
Sky News, TF1, Condé Nast, Bild, Orange and L'Equipe.
Founded in 2006, the company is headquartered in New
York with a presence in a growing number of locations globally, including the
U.S., UK, Israel, Singapore, Japan and Australia.
Follow @Outbrain on Twitter: https://twitter.com/Outbrain
Maheshwari / Cherie Loh
Communications for Outbrain in South East Asia & India
+65 9337 0705 / +65 9338 0198