Sojern Report: This Spring, Honolulu Edges
Out Singapore in Top Beach Destinations for Asia-Pacific Travelers
Asia bucks the global trend of fewer travellers
planning to visit major US cities this Spring
Singapore, April 21, 2017 - Sojern,
the world's leading performance marketing platform for travel brands, today
released its Q2 Global Travel Insights report, based on travel intent data from 350
million traveller profiles and billions of travel intent signals, including
search and booking data from online and mobile channels. Sojern’s latest report
examines search trends for the beginning of summer, revealing a trend for
travellers in Asia Pacific to branch out to North American and European
destinations, compared to more local and regional ones previously.
Spring Travel in Asia-Pacific: Honolulu, Rome Rise
This quarter, Honolulu makes an appearance in the
most searched beach destinations for Asian travellers, while Singapore moves
out of the same top five.
Metropolitan destinations searched for travel in Q1 versus Q2, Seoul dropped
out of the top five, replaced by Bangkok, and Bangkok, Auckland and Nagoya were
edged out from the Sightseeing/Recreational top five by Okinawa, Rome and
Long Weekends for Hari Raya Puasa
Hari Raya Puasa marks the end of Ramadan and
celebrations start on June 25 2017. With June 23 2017 making the list of top
departure dates, it is clear that Asia-Pacific travellers are looking to take a
long weekend to celebrate.
What’s more this quarter, destinations like Phuket
and Honolulu make the list of top beach destinations searched, demonstrating
that early planners are open to new destinations as long as they offer what
they are looking for, like a beach getaway.
Asian travel marketers know now that
travellers are trying to decide just how long a long weekend they will
take—with both the Thursday and Friday before Eid al-Fitr on the top departure
dates list. This presents a prime opportunity to engage new customers and Sojern
recommends targeting them with a combination of upper-funnel brand messaging
to introduce them to your brand and mid-funnel engagement campaigns to nurture
them through the funnel.
Get the full list of insights in the new report.
Sojern is travel’s leading performance
marketing engine. With 350M global traveler profiles and billions of predictive
purchase signals including search and booking data from partners across the
industry, we deliver billions of dollars in revenue and put more heads in beds
and travelers in seats for our clients worldwide. From global enterprise brands
to independent hotels, we work with companies around the world in air, hotel,
car, cruise, and tourism to drive direct bookings. Sojern is headquartered in
San Francisco with key offices in Dubai, Dublin, London, New York, Omaha and
For more information, please visit www.sojern.com
For more information, please contact:
Mansi Maheshwari / Cherie Loh
Rice Communications for Sojern
Mobile: +65 9337 0705 / +65 9338 0198